Moments Frames’ services include any framing requests, laser cutting, engraving, sculptures and body casting. Van Loggerenberg belongs to the Association of Life Casters International. “I developed a personal interest in body casting after watching a TV insert, which mentioned life casting,” explains Van Loggerenberg. He specialises in doing casts for pregnant women, an avenue of work that he went down after doing research together with four gynaecologists on the interests of pregnant women. “All the feedback was fairly positive, especially since it can be a rather intimate experience. My responsibility is to portray my subjects at their best possible,” emphasises Van Loggerenberg. He explains further that he is a professional and wants to give his subjects something to be proud of. The process is a complicated and long one, as subjects sometimes have to stand for 50 minutes and avoid any movement to prevent spoiling. “It is a rewarding process, however, no matter how long it might take. A good sculpture or body cast can take two weeks or a month to complete,” says Van Loggerenberg. He believes that art cannot be rushed – some of the steps in the process cannot be completed any quicker than it takes for the materials to set. Body casting is a bit of a ‘foreign’ concept to South Africa and there are only a handful of people who practise the art locally. Body casts can be done in bronze and aluminium to add artistic flair.
Sixteen years ago, Van Loggerenberg fell eight storeys whilst assisting trapped colleagues in an elevator. He became technically disabled and was wheelchair-bound after the accident. Doctors could not believe he was alive, but, with much determination, he recovered. In 1998, he decided that he needed to keep himself occupied and thus began working again. That is when Moments Frames came into being – after much research and thought. “I enjoy and appreciate art and music. I do a few sculptures and paintings, although I do not consider myself a painter,” he says. Van Loggerenberg is an honorary member of the Centurion Art Association, where he is fortunate to be able to attend exhibits and to present classes and workshops. Van Loggerenberg shares with us how working and interacting with various people is his favourite part of the day. “I hate it over the festive season when most people are away on holiday and it is very quiet. My clients make this business,” he says. Van Loggerenberg has never shown a client away. Instead, he always finds a solution to satisfy a client’s needs. He believes that one should always pursue one’s dreams and never take ‘no’ for an answer. Take it from someone who is classified as disabled, but who never allows even the biggest of obstacles to stand in his way.
Capturing Memories and Art
Moments Frames is an antiquated framing business with two dedicated and passionate people willing and able to meet your framing needs. Owner Deon van Loggerenberg started Moments Frames 14 years ago together with his colleague, Will Roux, and the business continues to be an exhibit of success.
“Our clients are more like friends than clients,” says Van Loggerenberg. Moments Frames ontinues to grow owing to word-of-mouth referrals through its customer base. Despite Moments Frames having recently moved to new premises, all its clients – friends – were informed. Some clients travel from as far as Nelspruit to obtain the service they are used to. Van Loggerenberg believes this is due to the business’s quick turnaround time and to the fact that no request is too big or small for