Artform came into being in 1995, four years after Adamczyk landed in South Africa from Poland. “Being the sole owner, I strive to be the framing company of choice for both existing and prospective clients through offering exceptional products and services,” reveals Adamczyk. The unique Bubble frame redefines innovation and creativity! It provides suppliers, clients and other framers with the opportunity to showcase 3D objects which, traditionally, could not be framed. Patented in 2011, it has been the home to many boots signed by Christiano Ronaldo and to the boxing gloves of Mike Tyson, among others.
Many will recall the 2010 Soccer World Cup and the official match ball ‘Jabulani’. Inspired by the beauty of what South Africa had to offer, Adamczyk created a perspex box with ‘Jabulani’ elevated and displayed with a print of the opening ceremony on the back of the box. Included was a plaque with information about the origins of the word ‘Jabulani’. These were limited-edition artefacts and only 1 000 perspex display balls were made. The balls were soon sold out – bought by match and government officials and many fans. While the bottom line – making a profit – matters to Adamczyk as a businesswoman, she acknowledges that there are those members of society who do not have enough. Not only does Artform continue to create job opportunities, but it has also done much charity work, at cost, for clients who do not possibly have the money to have beautifully framed objects.
“I believe that what you give is what you receive. In today’s world, if you can make the smallest difference in someone’s life, that is the world of difference in your own,” says Adamczyk humbly, who is a role model for her employees and South African citizens. The passion, determination, drive and energy, all of which Adamczyk oozes, permeate through to her staff and culminate in the artistic masterpieces that are the products of the Artform Framing Factory where no project is too small or too big.
Repeat business from clients means that Artform Framing Factory commands respect and has become a market leader and a force to be reckoned with in the industry. To stay ahead of the pack, Adamczyk hints that her secret is to offer outstanding services and products delivered to leave an everlasting impression!
Perfecting the Art of Framing
Think of a bubble and the thought will probably conjure up images of those created by soapsuds. But Artform is all about a different kind of bubble – the latest of its many products, never seen or heard of before in South Africa or anywhere else in the world!
Alexandra Adamczyk, owner of Artform Framing Factory, says her company is all about framing sports memorabilia. Her passion for sport, the need for progression and inspiration derived from the 1995 Rugby World Cup made Adamczyk yearn to be directly connected to sports events and sports personalities.
CASE IN POINT | Artform Framing Factory
by Andrew Ngozo