direct and indirectly, to the economy from the 2009 baseline of R189.4-billion (7.9% of gross domestic product [GDP]) to R499-billion by 2020 (National Department of Tourism 2012). Tourism supports one in every 12 jobs in South Africa.
The regional African tourist market is one of South Africa’s most important tourist markets, contributing more than 73% of total tourist arrivals and more than R50-billion in revenue in 2011. South Africa plans to grow tourism by allowing travellers to move more freely and efficiently. Measures to achieve this include e-visas, regional visa schemes, and visa-waiver programmes between key source markets.
Hunting also has a significant financial impact, with many companies specialising in hunting equipment or specialty tourism. Many different technologies have been created to assist hunters, and there are even iPhone applications. Today’s hunters come from a broad range of economic, social and cultural backgrounds and South Africa’s visitors include mostly Americans and Europeans. As a tourist destination, Badgerleur Bush Lodge encourages the tourism industry through ethical game hunting.
A report in the Mail and Guardian suggests that, in the 2010 hunting season (a year for which comprehensive information is available), total revenue of approximately R1.1-billion was generated by the local hunting industries collectively. This amount reflects only the revenue generated through accommodation and species fees. The true revenue is therefore substantially higher, for the amount of R1.1-billion does not even include revenue generated by associated industries as a result of the multiplier effect.
The hunting industry and the game-farming industry are important partners and play a key role in terms of conservation, tourism and economic development, although there are some who would not consider this to be the case.
South Africa, Tourist Destination of Choice
South Africa’s scenic beauty, magnificent outdoors, sunny climate, cultural diversity and reputation for delivering value for money have made it one of the world’s fastest-growing tourist attractions.
The country is highly diverse in terms of its climate, culture, tourist activities and infrastructure, catering for every tourism niche from business tourism, ecotourism and cultural tourism through to adventure and sport. According to southafrica.info, South Africa has earmarked tourism as a key sector with excellent potential for growth: the government aims to increase tourism’s contribution, both
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