audience of 16-35year olds (LSM 4-7). Those changes made, have been prompted by events taking place in our country like high unemployment, giving rise to Career Slot whose focus is introducing career advice and career options to our viewers, Africa focus which deals with Africa news and the strides that the continent is making by highlight good news and business opportunities around the continent.”
Maphopha is passionate about his job and, most importantly, about people and skills transfer. “We have changed the format of Sunrise to be informative, pacey, entertaining but more importantly engaging with live audience participation which allows us to incorporate social media as part of the show by allowing viewers to voice their opinions or pose their questions to the relevant guests as a breakfast platform. The daily challenge is being objective and finding the right balance.”
Television’s ability to change mind-sets is what drives him to produce the show year after year. He notes: “We are able to inform and educate people, and, in today’s social-media climate, we have viewers talking back to us, almost instantaneously. This alone has moved the broadcast field into a new space – a space where it is not all just about telling people, but also about having them telling you in turn. “I love being an agent of change in my field,” he quips. “I see the transfer of skills as probably the most important factor in our lives. It is all about teaching someone to fish, thereby equipping them with a life skill, as opposed to giving them a fish, which can only feed them once.”
Broadcasting is Maphopha’s passion, not just a job. He loves telling stories about people and his aim is to create jobs while doing his own. e.tv, he says, “Is a station with great leadership and visionary management where plans are given space to grow and what is great for me is seeing the plans bearing fruit”. Will there be changes to the show in the near future? “No radical changes are foreseen in the format or even in the segments we produce. More innovation in the use of social media and technology with the use of Skype… but the show will hold on to what works and will extend and push into new frontiers as we continue to grow and inspire the nation to rise and shine,” Maphopha says.
e.tv Sunrise turned six years old on 31 March, and the beginning of its seventh year on air was greeted with exuberant anticipation. Maphopha says that many new ideas are always being discussed and assessed thanks to his editorial team which is representative of the South African demographics in all aspects. Nicholas Maphopha would like to believe that the aspirations of blacks and the fear of whites are equally matched and addressed on the show; and Sunrise will strive to continue as a platform to make sure that it strikes a balance.
Rising with the Sun
Nicholas Maphopha is a man with a vision and, as the Executive Producer of e.tv’s breakfast programme Sunrise; his vision is reaching into the homes of hundreds of thousands of viewers on weekday mornings.
He joined e.tv in 2007 and, in March 2008, the new-look e.tv Sunrise was launched moving away from the very current affairs driven show Morning Edition to make way for a new and different infotainment breakfast television platform, complete with a new look, a new target audience and format – a format that has remained almost the same with only minor changes in the last couple of years. “Over the years the show’s main focus has been in changing mind-sets of our communities and viewers in making sure that we are a proactive nation and has added some new segments to appeal to the targeted show
by Ilse Ferreira