CASE IN POINT | Aramex
By Andrew Ngozo
Aiming for Perennial Excellence
Self-motivated, dynamic, disciplined, passionate and target driven are just some of the terms that Marlé Badenhorst, Executive Sales Consultant at Aramex South Africa uses to describe herself. The same attributes are vitally important in the field in which Marlé has more than proved her mettle at Aramex South Africa for the past seven years. A leader in her own right, Marlé feels exhilarated when she drives away from a successful meeting with a credit application on the seat next to her.
One cannot help but be motivated and inspired by her career path where she has worked hard to achieve success at a relatively young age. Marlé explains how she does it: “I always believe in delivering excellent customer service by going the extra mile. I can guarantee that your customers
will not only notice it but they will appreciate it. I am a firm believer in networking but most of all, the key has been to start at the bottom and work my way up. Work hard, work smart, know your goals, push your limits to go beyond your fears and enjoy the exhilaration of your achievements. I always enjoy my successes!” Marlé is quick to add that she is continually striving to improve on her best. “It motivates me to stand out and achieve my goals in a very competitive industry. I am naturally assertive and have gained strong organisational, interpersonal, management and communication skills due to my work experience and studies. I strongly believe that it is impossible to do it on your own. Work together as a team towards excellence. Prove to be a competent and reliable person and others will naturally follow. I also believe that there is no greater teacher than one with a success story. Lead by example.”
According to Marlé, there is no greater teacher than all the years she has spent with Aramex South Africa. “As an executive sales consultant, the most important understanding is that of my own company and its target customers,” she reveals. Marlé explains that this became even more important in December 2011 when Berco Express was acquired by Aramex – she quickly had to become accustomed to the fact that she was now moving in international business circles where the company’s target customers are international trade customers. “That we now serve international customers does not take away the fact that the customer always comes first. Although challenges surface now and again, I believe that my extensive involvement in various activities has facilitated my leadership and decision making skills. In the process, Marlé has become very customer orientated and uncompromising in so far as quality and high standards of excellence are concerned.
She believes that an individual’s success cannot be divorced from that of the organisation and it is important that one always strives to align their own personal goals with those of the company. Marlé has successfully overcome challenges in her position, and credits these victories to her very supportive management team, particularly regional manager Tyron Coote. Above all, Marlé indicates it is her fervent wish to build on her ever growing interest and passion for success in the future.
She concludes that it is always a pleasure for her as a sales person to talk about Aramex, which is one of the top five global suppliers of logistics and transportation solutions. “I am so happy at this amazing company and I can’t believe that it’s been seven years. I would advise to always have a good support structure; mine consists of a loving husband, close family members and great friends!”