Annemie Liebenberg

Chief Executive Officer, Visit Stellenbosch

Annemie Liebenberg is Chief Executive Officer of Visit Stellenbosch, in the role since March 2025.

Visit Stellenbosch is the destination marketing organisation for Stellenbosch, promoting tourism and the local economy. In March 2026 it launched a new brand positioning, Stellenbosch Reimagined, and in June 2026 its destination film won silver at the International Tourism Film Festival Africa.

In the job

  1. Liebenberg took over as chief executive after Elmarie Rabe had served as acting chief executive following Jeanneret Momberg's departure in October 2024. Source

  2. Visit Stellenbosch launched a new brand positioning, Stellenbosch Reimagined, aimed at travellers seeking authentic experiences. Source

  3. Visit Stellenbosch won a silver award for its official destination film at the International Tourism Film Festival Africa. Source

Career before

  1. Tourism consultant, City of Cape Town
  2. Head of department for tourism, communications and customer services, V&A Waterfront
  3. Board member, Cape Town Routes Unlimited

Sources

  1. thenewspaper.co.za
  2. pressportal.co.za
  3. stellenboschmonitor.com
  4. pressportal.co.za

Facts last checked 3 November 2026. Spotted something out of date? Tell us.

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