CASE IN POINT | Mabatho Events
by Andrew Ngozo
Setting Standards of Excellence
Event management and brand elevation are often difficult waters to traverse. If done wrong, they can result in the failure of a brand or an unsuccessful event. Mabatho Events and Promotions, an entity based in Centurion near Pretoria, takes the stress out of event management and brand promotion by offering a total solution in both respects.
According to Mapula Digangoane, chief executive officer (CEO) of Mabatho Events and Promotions, their principal objective is to establish long-term relationships with brand owners, companies and associates who wish to reach their targeted market through promotional campaigns. “Our aim is to serve companies that wish to invigorate sales and renew consumer interest in their brands, at the same time seeking to bring skills and talent to bear that will enable these companies to gain and maintain a competitive advantage in the marketplace,”
says Mapula. She further explains how she and her team do this: “We are dedicated to our clients at all times. Mabatho Events provides qualitative information about brands and raises awareness, thereby renewing consumer interest in our clients’ products. In addition, we provide quality training for our staff in order to ensure that we not only deliver the best-quality work all the time, but also set ourselves apart from the rest of the industry players with regard to industry best practices and indeed set high standards of excellence.”
The company has been involved in event management and product promotions since 2008. It has introduced different products to the market, has enhanced consumer awareness, has increased sales, and has empowered young men and women who are interested in sales. “We are an organisation that prides itself on contributing immensely to increasing job creation among our youth in the marketplace. Over the years Mabatho Events has worked alongside many companies in sampling and promoting brands both at on-consumption and off-consumption outlets, and in the main and formal market,” she concludes. Through these interactions, Mabatho Events has grown and has acquired expertise and skills that have made it one of the best in the market and an organisation known for its excellent service and consistency in respect of total client satisfaction.