You might wonder what these issues have to do with business. The answer? Everything! While you might have worked hard during your studies, you are likely to have the same qualification as thousands of other entrepreneurs out there. You might think that your business idea is original, but the truth is that there are few truly novel ideas left. You might think that you’ll reach your goals just by working really hard, but, while hard work is important, you need so much more in order to succeed. If I look back at the years I have spent in business, the most important lessons that jump to mind are the things I learnt about myself – about who I am, what I am capable of, and the type of leadership style that suits me best. I also think about the amazing women I have met who have guided me on the road to success and who have taught me things I would never have learnt from a textbook or newspaper.
The Women in Motion workshop and publication are the result of this recognition that you are the most important factor in whether or not your business will be a success. You are what sets you apart from all the other entrepreneurs and businesspeople out there, so, if you want to achieve your goals in business, you had better start by taking care of you. The Women in Motion workshop is two days of integrated self-development, networking opportunities, mentoring, and knowledge-sharing. Experts in their fields will be sharing practical tips and advice for success, and you will have the chance to network with other participants and to receive mentoring from the greats in the industry. The workshop is styled for instant growth, awareness and personal impact, and is offered in a safe environment that lends itself to self-development. All participants will leave with practical insight that they can immediately apply in their business or career, together with the special annual Women in Motion publication you are now holding in your hands. Instead of yet another business book from your local bookstore, or the latest business section of the newspapers, you now have a resource that you can use for a full year, with information on everything from business basics through to mothering and finding that ideal holiday destination.
I am proud of what I have achieved in business, but I am also grateful that the road thus far has taught me such a lot about myself. My sincere hope is that the workshop and publication will help each and every one of you to know yourself that much better, since succeeding in business is an art as much as it is a science.
For those young women who want to succeed in business, advice on how to achieve your goals can be found almost anywhere. But success is as much an art as it is a science.
Walk into any bookshop and you will have your choice of books and magazines on succeeding in business. Open the business section of any newspaper, and you are sure to find the latest guru’s thoughts on how to make sure your company survives the economic slowdown. Some of you might lie in bed at night, pouring over these bits of information. Others may attend education institutions to gain a formal diploma or other qualification in business management. But, while the ‘science’ of business – marketing spend, budget projections, templates for writing a business proposal, and so forth – is key to success, there is an equally important aspect that is too often left to fall by the wayside… the art of business.
What do I mean by ‘art’? I mean those aspects of running and managing a business that might not form part of your qualification, or may not be covered in tomorrow’s newspaper. For example, how does your personality type impact on your leadership style? What excuses do you have that keep you from reaching your true potential? Are you in actual fact fearful of success? How do you find the time to recharge your batteries
and maintain balance in life? Do you really listen to what others have to say?
The Art and Science of Success
by Annelize Wepener