James believes a consultation like this is crucial, as your skin type will affect the makeup you use, especially a foundation. “Make-up should not be too bright for work,” explains James. “To start with, the right shade of foundation is crucial. I do not blend the foundation onto the neck, as I believe a foundation should blend into the skin. “Your eye brows should always be in good shape. I use eyeliner on both the upper and lower eyelid, but this is optional, depending on the shape of the eye. For an even more intense effect, I use liquid eyeliner, a kohl eye pencil and eye shadow to achieve the desired results,” he adds.
It is believed that businesswomen who wear make-up effectively get better jobs, get promoted quicker and get paid more. We live in a very visual world and are usually judged on our appearances.
Andrew James, the National Makeup Artist of Lancôme (which forms part of L’Oreal) shows WIM readers how they can enhance their professional appearance in the workplace. James starts off the session by emphasising that lip gloss, blusher and mascara are no longer enough if you want to create a professional image in the workplace. James adds that – to start with – every woman should look after her skin, know her skin type and use the best products she can afford. Lancôme has centres in key regions around the country where you can book an appointment for a full skin consultation, using a specialised camera to diagnose levels of drynesss, oiliness and skin elasticity.
Not Too Much, Not Too Little
by Ronel Nel
Key make-up elements for the businesswoman:
Foundation, compact powder, lipstick, mascara, eye shadow.
The Everyday Work Look
- Clean your skin with Lancôme’s Eau Micellaire Douceur and then apply day and eye cream (in this case the Génefique Youth Activator range).
- Apply a primer (La Base Pro).
- Apply your foundation and blend in on the sides. The Teint Miracle Foundation is a natural light creator, giving bare skin perfection.
- Apply an under-eye concealer to hide dark circles under your eyes (Touche Miracle).
- To round off the look, apply a compact powder, like the Poudre Majeur Excellence (translucent).
- Use colour on your eyes. To bring out green eyes, use a plum eyeliner (Le Krayon Khol) on the eyelids, followed by a versatile eye shadow, like the Ombre Absolue Duo. The eyeliner should be applied linear around the eyes and not fully to the corners. The eye shadow must fan out slightly.
- For a rounded-off look, use a water and smudge proof felt-tipped eyeliner around the eye, along with mascara. When applying the mascara, make sure the top eyelashes are curled towards the outside of the eye. The Hypnôse Precious Cells mascara is slow-drying, for a more layered effect. False eyelashes are a no-no for work.
- Pluck your eyebrows to look neat and fill it in with an eyebrow pencil like that of Le Crayon Sourcils (brown). Always use the same colour or one shade lighter than your hair colour.
- Apply blusher (Blush Subtil Bron Rose) on the bottom of the cheek‘s apple to 45 degrees upwards, in almost a teardrop shape.
EVERYDAY WORK LOOK
The Serious Board Meeting Look
- Use a powerful lip colour (Le Contour Pro Rouge Ébène and L’Absolute Rouge 154) and apply a drop of it on each cheek and blend in.
- Apply extra powder to eliminate any shine.
The ‘after work function’ look
- This is a more fun look, with more playful lip colour (La Laque Fever 316), darker eyes and more eye shadow and mascara.
- Enhance the corner or your eyes, as it gives your eye a more almond shape and makes you look more alert.
- Touch up on your blusher, using a shade like Blush Subtil Rose Sable.
- Use dark colours in the fold of your eyes to make them look more deep set.
- You can use sparkling make-up for evenings.
SERIOUS BOARD MEETING LOOK
AFTER WORK FUNCTION LOOK
Key make-up mistakes that women make:
- Wearing too little or too much make-up.
- Wearing the wrong colour foundation or too much of it. Test the colour of the foundation on your check and nowhere else.
- Not wearing a blusher. A foundation hides imperfections, but also your natural colour. Match your blusher with your skin tone or – the latest trend – with the colour of your lipstick.
- Not using colour. There is nothing wrong with a bit of colour. Colours like plum shades are effective in highlighting green eyes. Chose colours that suit you and you feel comfortable in.
- Matching your make-up to your clothing and not your skin colour.
Tips for foundation that does not last for a full workday:
- Use a primer. This gives your skin a matte appearance, minimises pores and acts as a barrier between your skin and make-up.
- Use a long-lasting foundation.
- Set your foundation with powder.
How to conceal tired looking eyes:
- Get the best eye cream possible.
- Use concealer all over and around your eyes to hide dark circles.
- Use liquid liner and lots of mascara.
- Focus on your lips by using a bright shade of lipstick, drawing the attention away from your eyes.
Hints for applying make-up
- When you want to wear a bright lipstick, apply it before you do your eyes, to avoid having too much colour on your face.
- Apply lip liner to the entire lip, not just around the edges, before applying make-up.
- When you wear a dewy foundation, use a more matte lipstick and when you use a more matt foundation, use a more shiny lipstick.
- Always apply two layers of lipstick – apply one, blot it off and then apply the second layer.
- When you are applying dark colours to your eyes and some of it drops on your cheeks, use an ear bud and eye cream to remove.
How long you should keep your make-up:
- Everything with powder: 2 years.
- Mascara: 2-3 months.